Riley Green Tribute UK: a tribute act website and brand built for bookings
A tribute act website has two audiences. Fans want to know where the next show is. Promoters, venues and couples want to know whether to book. Riley Green Tribute UK needed one site that worked for both, with a look that said proper touring act rather than side project.
Project snapshot
Client | Riley Green Tribute UK, a country tribute act performed by Martin Boyd |
Services | Logo design, brand colours and fonts, website design and copywriting |
Delivered | A logo and visual identity, a Wix website, event listings and a booking enquiry form |
Live site |
Who the site is for
Martin Boyd performs the songs of American country singer Riley Green at theatres, festivals, weddings and private parties. Shows on the site run from the Electric Ballroom in London to Eastvale Place in Glasgow. That spread is a selling point in its own right, so it needed to be easy to see.
What I created
A logo, colours and fonts
I designed the act's logo and chose its colours and fonts, then carried them through the whole website. The result is an act that looks the same on the homepage, the event listings and its social channels, which matters when promoters are comparing several acts at once.
Words that sell the show
I wrote the website content, keeping it short and clear about what the act offers, the kinds of events it plays and how to book.
Event listings fans can use
Each show has its own listing with the date, the venue and a details page, so fans can find the next gig and promoters can see the act is working regularly.
A booking form in the right place
The enquiry form sits on the homepage directly below the events and asks for the details needed to check availability and give a quote: name, email, phone and a short description of the booking. A promoter can go from scrolling past upcoming shows to enquiring without leaving the page.
Why this tribute act website brings in bookings
Promoters and venues want to see that an act is active before they get in touch. Putting a real calendar of shows next to a simple form gives them that reassurance at the moment they're deciding. Links to the act's Facebook, Instagram and TikTok are close by for anyone who wants to see clips of a live show first.
Since launch
Martin has told me the site has brought in more bookings and enquiries, and that people regularly compliment it. He also left a Google review:
Incredible service, great professional manner and great value for money, logo work and website development is amazing.
Martin Boyd, Riley Green Tribute UK, Google review
Performing or running events?
If you're a musician or entertainer, read the Adam Harding Music case study for another site built around gigs and bookings, have a look at my website design service or get in touch to talk about yours.
Comments