Adam Harding Music: a musician website built around gigs and bookings
Anyone deciding whether to book a musician for a wedding or a venue wants three answers quickly. What does he play? Is he in demand? How do I book him? Adam Harding's website is built around those three questions.
Project snapshot
Client | Adam Harding, a third-generation country musician |
Services | Website design and build, copywriting |
Delivered | An artist website with events, repertoire, galleries, a store section and booking enquiries |
Live site |
The brief
Adam performs across the UK at weddings, private parties, festivals and live events. He needed a musician website: one place where couples, venues and event organisers could hear about his music, see where he's playing next and get in touch about a booking.
How the musician website answers each question
Is he in demand?
Upcoming gigs are listed with the date, time and venue, from clubs in the West Midlands to a country Christmas night in Essex. A full calendar tells a booker that other people already trust him with their events.
Will he play what we want?
His setlist covers everything from George Jones to Luke Combs, so I grouped the repertoire by style rather than listing it as one long block:
classic and modern country hits
country rock and upbeat anthems
ballads and fan favourites
Adam's original songs
newest additions
A couple choosing a first dance or a venue planning a Saturday night can check the music suits them in a minute.
How do we book?
A Book Now button sits at the top of the homepage and Get in Touch is always in the menu, so the next step is never more than a click away.
Who is he?
I wrote the copy, including Adam's story as a third-generation country musician carrying on from his father and grandfather. It gives bookers a reason to choose a person rather than a playlist.
Room to grow
The site links Adam's original single, Cowboy Enough, to streaming platforms, and includes a gallery and a store section ready for merchandise. As he releases more music or starts selling merchandise, it can grow with him.
Since launch
Adam has told me the site has brought in more bookings and enquiries, and that people often compliment it.
Need a website that brings in bookings?
See how I approached a similar brief in the Riley Green Tribute UK case study, have a look at my website design service and prices or get in touch.
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