DS Sports Massage Therapy: a sports massage therapist website in Peterborough
People looking for a sports massage are often in some discomfort and short on patience. They want to know what a treatment involves, who'll be doing it and how soon they can book. DS Sports Massage Therapy's website is set up to answer all three from the homepage.
Project snapshot
Client | DS Sports Massage Therapy, run by Diana, a qualified sports massage therapist in Peterborough |
Services | Logo design, website design and build, copywriting, imagery and Cliniko booking set-up |
Delivered | A logo, a Wix website with treatment descriptions and an About section, and online booking through Cliniko |
Live site |
The brief
Diana needed a complete sports massage therapist website for her business: one that explained her treatments clearly, felt personal and made it easy for new clients in and around Peterborough to book.
Explaining treatments without jargon
Sports massage comes with terms most clients have never heard. I wrote a short description of each treatment Diana offers, covering what it involves and what it helps with:
sports massage
myofascial cupping
myofascial release
MET stretching (muscle energy technique)
trigger point therapy
frictions
soft tissue release
Each description is a few sentences long, so a new client can understand it without needing a textbook.
Putting Diana at the centre
Clients are trusting someone with an injury or a sore back, so the About section is written in Diana's own voice: who she helps, how she tailors each treatment and what happens after a session. I also designed her logo and chose imagery to feel calm and professional rather than clinical.
A clear route to book
I set up Diana's online booking in Cliniko, a booking and practice management system built for therapists, and linked it from a Book Online button on the homepage and in the menu. Session options run from an initial consultation to 30, 45, 60 and 90-minute massages and cupping on its own, so clients can see the choices before they commit.
What makes a sports massage therapist website work
Someone searching for a sports massage in Peterborough wants to know what's on offer, who the therapist is and how to book. The homepage covers all three in plain English, with booking one click away from almost anywhere on the site.
What Diana said
Diana has told me the site has brought in more bookings and enquiries, and that clients compliment it. She also left a Google review:
Very positive experience from start to finish. My vision came to life and everything I wanted and discussed was incorporated in my website. Communication was great and if anything needed to be changed or amended it was no hassle and was sorted super fast. Highly recommend Saunders Digital Solutions, you'll be in very good hands as this girl knows what she is doing and is full of knowledge.
Diana Silva, DS Sports Massage Therapy, Google review
Running a local service business?
If clients need to understand what you do before they book, have a look at my website design service, how I help local businesses with getting found on Google or my prices. Or get in touch and tell me about your business.
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