How Much Does Social Media Management Cost for a Small Business in the UK?
If you run a small business, you probably know you should post on social media more often. The question is what it costs to hand it over. Here is a plain-English guide to social media management cost: what affects the price, what you should get for your money, and what I charge as a freelancer in Market Deeping.
The short answer
My social media and content support starts from £200 a month. That covers eight posts a month with matching graphics, on up to two platforms, written in your voice and approved by you before anything goes out.
What affects social media management cost
How many posts you need each month
How many platforms: Instagram, Facebook, LinkedIn or more
Whether graphics, carousels or video are included
Whether someone replies to comments and messages for you
Whether you get a monthly review of what worked
Who does the work: you, a freelancer or an agency
Doing it yourself, a freelancer or an agency
Doing it yourself costs nothing but time, and time is usually what small business owners are short of. An agency brings a team but often charges more and puts an account manager between you and the person writing your posts. A local freelancer sits in between: one person who learns your business, writes like you and answers your emails directly.
What you should expect for your money
Posts planned and written a month ahead, so nothing is rushed
Graphics that match your brand
Your approval before anything is published
Scheduling, so posts go out at sensible times
A short monthly check on what worked and what to change
How my social media support works
We agree which platforms matter to your customers and how often to post.
I draft a month of posts and graphics for you to approve.
I schedule or publish them, and keep an eye on comments if you would like.
Each month we look at the results and adjust.
For example, I set up CasePilot's LinkedIn company page and have written its posts since launch, keeping one clear message about what the software does for mortgage brokers.
Is it worth paying for?
If posting regularly would bring you enquiries but it keeps slipping down your list, handing it over is usually worth it. If you only need to post now and then, a few tips and a simple plan may be enough, and I am happy to tell you which applies.
Based in Market Deeping and working with businesses across Peterborough, Stamford and the UK. Tell me about your business and I will suggest a plan and a fixed monthly price.
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